The PSTN Switch Off is a great chance for small businesses to improve their customer experience and efficiency. Calls will also be clearer and you will have the ability to make multiple calls simultaneously.
Changes can be implemented quicker and easier on a VoIP system for example call routing and diverts, and there is a greater choice of hardware and equipment available.
One of the advantages to having a VoIP telephone system instead of the existing landline is the Over-the-Top (OTT) services that use the internet provision. OTT services refer to any streaming service that delivers content over the VoIP service, as it is delivered “over the top” of another provision, hence the acronym.
In previous years, a consumer would take out a SKY, Virgin or other cable subscription and their cable TV provider would be responsible for the supply and availability of programming. In the modern era, users can sign up for services like Netflix or Spotify and access their offerings over the internet.
This gives users more flexibility when making and receiving calls. It can also be used on a variety of devices – from desk phones to mobiles, tablets and computers.
From the one-man-band struggling to stay on top of customer calls, to the local hairdresser or restaurant that wants to improve customer experience (or more simply, increase bookings) but don’t quite know how.
In either scenario, the problem starts and ends with their telephony system. Phone numbers are central to the correct functioning of our local economy, yet over 3 million still rely on obsolete phone systems to deal with their customers. VoIP can solve all that and more, with minimal disruption to the business. Similar to WhatsApp, some VoIP solutions even come in the form of a simple mobile application. This is extremely beneficial to a busy company as mobile apps update automatically, removing any need for technical expertise.